One of the biggest problems with inbound marketing is the large number of window shoppers. Window shoppers waste the time of salespeople. As a founder, that is a lot of $$$ going from your pocket and it is hard especially when you are not funded. A few traits of window…

A considerable number of ML/AI initiatives fail to deliver its objective. Failure of AI /ML projects was the talk of a small meeting I attended online yesterday. An executive at a data engineering consultancy explained, shared a small story. There are two people in the house, One a driver and…

Entrepreneurs and Successful professionals get invites seeking “an hour of your time” or a chance to “pick your brain”. I’ve seen an increase in such invites after lockdown. I get it all the time. It could be from Linkedin, or a cold email or an intro from someone I know. …

A lot of people don’t know how to communicate dissent at work. I’ve seen leaders from partners and customers rejecting great ideas brought up by their colleges with a BIG NO or a stupid counter-argument. When you are leading a team — you get suggestions and ideas from your colleagues…

( This blog post is inspired by the recent twitter battle between Flipkart’s Sachin Bansal and Snapdeal’s Rohit Bansal ) Over the last 4–5 years, startups have popped up all over the job market. But still it is really hard to find smart people willing to join a startup for…

Marketers in all industries are realizing the value of social media in reaching customers online. Social media is an invaluable tool for accomplishing B2B and B2C marketing goals. You might be using Pinterest and Facebook for consumer marketing. …

When the internet hits an industry, the results are usually huge and it opens an ocean of opportunities for startups. The estimated market size of the Indian education market is 5.9 trillion rupees for the year 2014–15. The online market for the same is 40 billion rupees . If this…